We all know what the vortex of nostalgia feels like, swallowing and even enveloping us in fond familiarity. Juice, it seems, is the key to unlocking memories of a summer day, a winter breakfast, a Sunday snooze, a Wednesday break time.
We readily lease headspace to moments past, rewinding through some of life’s most special moments through juice-coloured glasses. It might be an older memory, pouring yourself a glass under adult supervision in hazy recollections of early autonomy. It may have even been an after school treat, a pit stop on the way to a sport match or a play date. It might be ritualistic lunchtimes with grandparents, who grew up learning to extend every glass by over-diluting with water.
Maybe it’s a regular post-gym trip to stare at a perplexing board of fruits and vegetables in order to concoct your ideal combination. Perhaps it’s a stinking scorcher of a day, the kind where you swelter through the most part for the self-promise of stopping at the shops for a bottle of your favourite. How is there such a universal nostalgia attached to a simple beverage? It seems that to live is to drink juice; we wouldn’t have it any other way.
Wherever you go and whatever you do, juice is a sweet luxury we can all attach defining moments too. That’s what we’re about here at xpressed – the things we think about, the things we ponder, the things we feel, the joy of juice. We reunite Australians with that joy, sparking sentimentality in drinking, accompanying the memories we hold dear for lifetimes, welcoming a kind fresh reminiscence, however oxymoronic that may be, into our day-to-day.
These pleasant seconds and immortal minutes are what we live for at expressed. Make your own memories – browse our range of bottled moments and find your expression.
